Press Release: BMW of North America, LLC has launched the get-go-ever user-generated iAD to promote the launch of the all-new BMW X3. iAd is Apple's new mobile advertising network, reaching millions of iPhone and iPod touch users.

The focus of the iAD is BMW'southward congenital-to-order program that allows customers to create an entirely customized BMW X3. The iAd, the primary mobile component of the X3's marketing campaign, allows an individual to go from dreaming almost a new custom-built X3 to having it delivered to their driveway in just a few weeks.

The X3 iAD, which was created past Dotglu, BMW'southward Interactive & CRM Agency, has three components: Dream It, Build It, Drive Information technology.

BMW iAd3 copy 513x1024

"Dream It"
Each dream was specially selected from hundreds of real submissions on the BMW United states Facebook page over the weeks leading upwards to the iAd'due south launch – and stand for how the X3 will bear on people's lives and how they wish to make it their ain. The 'shake' feature on iPhone and iPod affect allows users to browse each dream and various X3 color options, or tap to read the entire story.

Users submit their dream, which can then exist shared with the BMW customs through the iAd.

"Build It"
Here, users brainstorm exploring some of the X3's 70 million unique configurations on the iAd. Colors and wheels can be changed, too as the vehicle'due south angle. iPhone and iPod Touch users can even go inside and cull interior options, including a diverseness of trims and leathers. By swiping, i can change the X3's surroundings from a cityscape to mountains, and more, emphasizing the X3's versatility for various lifestyles. Each action used in the iAd is completely intuitive to the general functionality of the iPhone and iPod touch.

At any time, users can save their custom, all-new X3 every bit a background. This is the commencement time e'er that a user tin customize their own motorcar using iPhone and iPod impact functionality and save it directly to the device.

"Drive Information technology"
Now information technology is time to become in the driver's seat. To learn more well-nigh what'due south in store, watch the all-new X3 in action past browsing video content and downloading images from a gallery of hi-res wallpapers.

Tap on each of the X3'south 'hotspots' to encounter model highlights such as its elegant interior design and product highlights such as the 8-speed automatic transmission.

Or locate a dealer to discuss the build that was already started from the iPhone or iPod bear upon. Only use the GPS-enabled devises to find the nearest BMW center, or enter a preferred zip code. Users can even sign up and receive the latest news, model launch dates and more than.

Once finished exploring the BMW X3 iAd, the user taps the close push and return to the app they were using, completely uninterrupted.

In 2004 BMW introduced a new concept to the marketplace: the small-scale, premium Sports Activity Vehicle with all-route adequacy and unparalleled driving dynamics. The first generation BMW X3 became a best seller and the new, 2nd generation BMW X3 builds on the success of the original, now with significantly increased space, functionality, efficiency and driving condolement. The new BMW X3 was designed in California by BMW Grouping DesignWorksUSA and is produced at BMW's Spartanburg, Southward Carolina plant. The all-new X3 will go on sale at US BMW centers in Jan 2011.

[Source: BMW ]